Creator economy & business
Talent-led brands: turning influence into a lasting business
An audience can help launch a brand. Product, team and customer relationships determine what comes next.
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Understanding what is changing in media, the creator economy and how content creates value.
Analysis5 articles
FeaturedBrands & content
Should a brand launch its own YouTube channel or partner with a creator?
Audience, trust, catalogue: the format decision is really about which asset the brand wants to build.
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Media
When content becomes infinite, what holds its value?
AI is changing the cost of production. It does not solve the challenge of attention — or trust.
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Media & platforms
An audience is not (yet) a meaningful relationship.
A view opens a door. A promise kept gives people a reason to return.
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Content strategy
Does your brand really need to become a media company?
Before multiplying formats, clarify the promise you can sustain over time.
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